Last month we told you that the 2011 Ferrari World Design Contest was entering its second stage. Well, now it’s all over and the winners have been announced and rewarded – while the losers have have had their index finger and thumb sown together on their sketching hands. Not really. It takes considerable skill to make it into the final round of the competition, and any one of the designs could have taken home the top prize.
But of course there can only be one first place, and that came from a trio of designers from South Korea’s Hong-ik university in Seoul. Kim Cheong Ju, Ahn Dre and Lee Sahngseok were the designers, and their concept, Eternita, was judged to be the best this year.
In second place was Samir Sadikhov’s design called Xezri. And rounding out the podium was the Cavallo Bianco developed by Henry Cloke and Qi Haitao.
Following the prize-giving ceremony, Ferrari chairman Luca di Montezemolo commented: “Nurturing the creativity of young people is a fundamental strategy in every walk of life. The Ferrari World Design Contest represents a window that we want to keep open on the world and the creative energy of the next generation. I saw at first hand the many genuinely innovative ideas that these talented youngsters sent us and could feel the enormous passion and commitment that had gone into them. I am certain that some of these suggestions will come to light in the Ferraris of the future.”
The winning car, Eternita, was chosen because is accuretley filled the contest’s brief, which was to design a thouroughbred hypercar which was loaded with next-generation technologies and materials.
There were also two special prizes. The “Autodesk Design Award”, for the best use of Alias software in the design process, was presented to Hongik school. The second prize, the “Most Unexpected Technological Solution” award, went to the team from Jiangnan University (China) for the audacious technical solutions contained in The Drake concept – namely the width-adjustable wheels. The prizes were presented by Brenda Discher, Autodesk’s Vice President Industry Market, and Ferrari CEO Amedeo Felisa.
The three finalists, however, received their prizes from Ferrari Chairman Luca di Montezemolo, CEO Amedeo Felisa, Paolo Pininfarina, Chairman of the Pininfarina Group which has partnered Ferrari in the styling of its cars for over six decades, and Flavio Manzoni, director of the Ferrari Styling Centre, which organised the contest. Fernando Alonso also showed up to inject some added excitement into the ceremony.
The winners will be taking home a lump of cash, before packing their bags to begin a design internship at Ferrari.