Land Rover DC100




Land Rover DC100

The venerable Land Rover Defender is a style icon. It has traversed the world’s most difficult landscapes countless times. It has carried troops into and out of battle, ferried explorers to the most distant locations, and provided farmers and other rural workers with a reliable and easy-to-fix daily workhorse. The Defender’s genius lay in its simplicity. There were no pretty plastic bits to get ripped off on branches, and any dents in the flat body panels just added character.

But the days of the Defender are numbered. So Land Rover have had to come up with a replacement vehicle for their lovable donkey. The Land Rover DC100 is their vision of a new Defender, one which will enter production by 2015. The DC100 is just a concept at the moment, and Land Rover have stated that it is just a potential candidate for the role of the new Defender.

The Land Rover DC100 concept is designed to demonstrate the future of Land Rover’s capability and versatility. The functional (by today’s standards) design was intended to balance style with durability. However it looks like form got the better of function in the end. There are quite a few plastic bits and superfluous styling details which would make the old Defender feel a little bit like it was a highly-decorated ex-fighter pilot who had an air steward for a son. But by the same measure the DC100 should appeal to a broader audience than the hardcore Defender thanks to its additional comfort, amenities and style.

There aren’t any details on the Land Rover DC100’s engineering yet as it’s still in the early stages of development. Commenting on the Land Rover DC100 concept car, Gerry McGovern, Director of Design, Land Rover said: “Replacing the iconic Defender is one of the biggest challenges in the automotive design world; it is a car that inspires people worldwide. This isn’t a production-ready concept but the beginning of a four-year journey to design a relevant Defender for the 21st century.”

John Edwards, Global Brand Director, Land Rover added: “Loved the world over for its simple, honest and distinctive design, we are determined that the new Defender will be true to its heritage, while meeting the requirements of a changing global market.

We plan to engage with existing and potential customers to help us finalise the details of the new vehicle. One thing’s for sure, it’s going to be an exciting journey, and we can’t wait to get going.”

The Land Rover DC100 concept will be on display at the 2011 Frankfurt Motor Show starting September 13th.

Source: Land Rover




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