The Skoda MissionL from 2011 was a preview of a new model which will be launched in Europe, Russia and China. It was the first model to showcase the company’s new look – one which looks surprisingly like VW’s old look.
Skoda are looking to increase their sales to 1.5 million per year by 2018. The production version of the MissionL will be an important car for them, and the model will be individually tailored to suit the different markets it will be sold in.
Skoda Board Chairman Prof. Dr. h.c. Winfried Vahland said of the MissionL concept: “Revealing the look of our new compact model, the MissionL shows exactly the direction our brand is going to take. The world premiere in Frankfurt gives a clear signal that Skoda is going full steam ahead now. We are going to present a new vehicle every six months over the next two or three years.”
“We have taken a very pure approach to this design study – we have structured the surfaces simply, but impressively,” says Skoda Board of Directors Member for Technological Development Eckhard Scholzabout the philosophy of MissionL. “The car has a strong, sporty look which conveys a beautiful simplicity and a youthful and contemporary appearance. Many people look for clean, minimalistic lines, and the MissionL concept offers all that,” adds Eckhard Scholz.