The Chevrolet CODE 130R was unveiled at the 2012 Detroit Auto Show. There’s a heavy dose of retro mixed into the car’s bodywork, but there’s also a number of styling features, especially at the front, which tie it into the company’s overall design philosophy. Perhaps most interestingly of all though is the fact it’s been engineered to accept a RWD powertrain.
Like the TRU 140S concept, the CODE 130R was designed with younger buyers in mind. According to U.S. Census data, there are 80 million American consumers approaching 30. They represent 40 percent of today’s potential car-buying public, and a combined $1 trillion in purchasing power. To attract some of those dollars, the Chevrolet CODE 130R is designed to offer affordable but entertaining motoring.
Powering the Chevrolet CODE 130R concept is a 150 horsepower, 1.4 litre turbocharged engine with eAssist. By shutting off the engine at stops, recapturing braking energy, and smoothing torque delivery during acceleration, this system helps balance turbocharged performance with fuel economy. The proposed standard transmission is a six-speed automatic. But for those who like to row their own gears, a six-speed manual option is also being touted.
Frank Saucedo, director of the GM North America Advanced Design studio in Los Angeles where both concepts were developed said of the cars: “Young customers tell us they want functionality with coupe-like aesthetics. Both the Code and Tru body styles resonated with this audience. This buyer prizes connectivity. Allowing them to stay connected by integrating their personal devices through MyLink and WiFi enabling the vehicle to be their own docking station”.