For some years now Lamborghini have been toying with the idea of adding a third model line to add to their minuscule range. Which currently only consists of two-door, two-seat supercars. In 2008 they unveiled the Estoque super-sedan concept, and for a while it looked like it was destined for production. But now it seems Lamborghini have decided that a luxury SUV would be the way to go. Mainly for economic reasons and the belief that a Lamborghini SUV would sell in larger numbers than a Lamborghini sedan.
The Lamborghini Urus (apparently pronounced “Oo-rouss”) was named after a breed of Spanish bull. The Urus made its world debut today at the 2012 Beijing Auto Show. The SUV concept is designed to make good use of lightweight materials in an effort to improve performance and reduce fuel consumption. Lamborghini say the Urus will be fitted with a high-performance drivetrain which produces around 600 horsepower. Whether that means a V10, a V12, or a forced-fed V8 remains a secret. In typical Lamborghini fashion – and of course logically for an SUV – the Urus is fitted with a permanent all-wheel drive transmission.
“The Urus is a very concrete idea for the future of Lamborghini – as a third model line and as the perfect complement to our super sports cars,” says Stephan Winkelmann, President and CEO of Automobili Lamborghini. “SUVs stand for freedom and emotion. SUVs make up one of the most successful market segments worldwide. The Urus is the most extreme interpretation of the SUV idea; it is the Lamborghini of the SUVs.”
Target markets for the Lamborghini Urus are primarily the USA, the United Kingdom, Germany, Russia, the Middle East and China. The annual production volume could conceivably be around 3,000 vehicles.
Official press release for the Lamborghini Urus:
Concept and Technology
The Urus is the Lamborghini among SUVs. Its concept places design, performance and driving fun firmly and uncompromisingly front and center and redefines the benchmark for the competition. Yet it offers plenty of space for four people and a generous amount of luggage or shopping. The Urus is the Lamborghini for everyday use, for the family, for leisure pursuits with friends.
Most importantly, however, it is a true Lamborghini. The Urus has a unique, utterly unmistakable appearance. It looks powerful, but not bulky. It is muscular and highly athletic, but also elegant. At a length of 4.99 meters, it fits perfectly into the sporty SUV class. At a height of just 1.66 meters, however, it is considerably lower than all its competitors. Together with its width of 1.99 meters, the Lamborghini Urus boasts the perfect proportions for the super athlete in the segment.
The key to its performance is primarily the drive – the heart of every Lamborghini. The target has been set – expect around 440 kW / 600 hp. Permanent all-wheel drive with traction control is, of course, a given.
One target is clearly defined – the Lamborghini Urus will beat all comparable competitors when it comes to CO2 emissions. One important prerequisite for this is low weight. The Urus will be considerably lighter than its competitors, sticking firmly to the Lamborghini lightweight design philosophy. The steps to achieve this include an intelligent material mix for the structure and bodyshell and, for the first time, systematic lightweight design in the interior, too. The consistent application of innovative carbon fiber technologies is a given – Automobili Lamborghini possesses unique know-how in this particular field.
Lightweight design is the decisive prerequisite not only for moderate fuel consumption, but also for dynamics and handling. The Urus will set new benchmarks here, too. A low center of gravity and a highly variable bodyshell height are among the solutions. The Lamborghini SUV is also notable for its innovative, adaptive aerodynamics. In combination with the variable bodyshell height, the height-adjustable front spoiler facilitates a good approach angle and excellent obstacle clearance. At its lowest setting, however, it aids stability at high speeds. The form is, of course, aerodynamically refined. At the upper edge of the rear windshield is a deflector that diverts the airflow along the rear windshield and onto the adjustable spoiler. In combination with the likewise adaptive rear spoiler, the aerodynamic balance of the Lamborghini Urus can even be adjusted to suit the prevailing driving conditions.
Lamborghini design is unique. Every Lamborghini is an artwork of avant-garde design, a technical sculpture in rapid movement. Every Lamborghini is pure and minimalist – exhibiting a clear focus on what matters. The Lamborghini Urus concept car adheres to this logic just as firmly as the Aventador sports car. Extremely tight, razor-sharp lines define a precision that is at the very forefront of automotive design. And the clean, taut, finely executed surfaces show the exceptional degree of competence and experience possessed by Lamborghini in design, construction and bodyshell manufacturing. The result is a tremendously precise design language with a strong technical appeal that is amazingly spirited and light in its expression.
It starts at the front, which already displays the clear family resemblance. The strong three-dimensionality with sharp lines, a clear arrow form, large air intakes left and right, the Y shape in the headlamps, the aerodynamically refined function of the elements and the lines that run from the hood over the roof to the rear of the vehicle – these characteristics of the Lamborghini design language are all evident in the Urus.
And yet every single detail has been reinterpreted – for example, the headlamps now take on a horizontal, heptagonal form and feature full LED technology consisting of two arrays each with three high-performance LEDs. LED light guides lend the daytime running lights their characteristic Y-shape, while the LED fog lamps are positioned beneath the huge air intakes. Between them is the adaptive front spoiler. Characteristic for the side view of the Urus is the narrow window surface that tapers sharply toward the rear. Together with the highly dynamic roofline and the extremely muscular rear wheel arch, they create a taut and powerfully sporty look. The marked indent formed behind the front wheel arch by the air intake breaks the side view to give it a surprising degree of lightness.
Substantial wheels are part of any Lamborghini, especially if it redefines dynamics in the SUV segment – the all-new 24-inch wheels sport a double-spoke design and are forged from matte-finish aluminum. Five carbon fiber winglets optimize ventilation. The Urus is painted in a rich, lightly shimmering red that offers the ideal contrast for the many bodyshell parts made from carbon fiber reinforced polymer. A large proportion of the front spoiler, the complete side sills and the mighty rear diffuser all clearly display their carbon fiber origins. There are no conventional exterior mirrors, instead small and aerodynamically optimized cameras monitor traffic conditions behind the vehicle. These images are displayed via two TFT screens placed in ergonomically perfect positions on the left and right of the cockpit.
The rear end of the Urus is astonishingly round for a Lamborghini; it looks powerful, but in no way bulky. The narrow rear lights featuring the Y signature are connected by a black strip that adds emphasis to the car’s breadth. The attention paid by Lamborghini designers to detail is evident everywhere, even on the exhaust system. The four hexagonal end pipes are carefully fitted into chrome surrounds.
The Lamborghini Urus completely redefines the term sporty within the SUV segment, yet without restricting its everyday usability. This is particularly evident in its interior – the driver and up to three passengers feel like they are wearing a perfectly made-to-measure suit – carefully fitted, but comfortable. Yet there can be no doubt that what we are dealing with here is the ultimate sports car among SUVs. Virtually the complete interior is – in keeping with the Lamborghini lightweight design strategy – finished in carbon fiber reinforced polymer.
Automobili Lamborghini possesses a unique competence in the use of carbon materials, and exhibits this innovative technology in the Urus concept car. The center tunnel is particularly notable – an open, skeletal carbon fiber structure made from Forged Composite. It carries through the entire interior and is only partially clad in leather-upholstered cushioning. Single cushions also clad the four bucket seats. The seating position is lower and flatter than in any other vehicle in the segment. Also all four bucket seats are made from Forged Composite.
The Lamborghini Urus concept car also features an extremely minimized operating philosophy. Behind the steering wheel are only the shift paddles for the dual-clutch transmission. All other functions such as indicators, lights and windshield wipers are incorporated into either the multifunction steering wheel or the center console. The driver is delivered information via a freely programmable TFT screen behind the steering wheel. Secondary functions like navigation, entertainment and climate control are operated via a touchscreen on the center tunnel. A further touchscreen is available for rear seat passengers.