Peugeot’s all-new ‘Design Lab’ has just been launched to offer external clients design services for just about any product or vehicle you can think of. Those ‘external clients’ better have deep pockets though because the Peugeot Design Lab isn’t just a pokey back-street office where a couple of 2nd-rate designers bang out the odd sketch here and there. The Peugeot Design Lab uses all the technical and human resources available at the Peugeot Design Centre headquarters, and it has offices across three continents, in the cities of Paris, Shanghai and Sao Paolo.
The Peugeot Design Lab idea was born in 2010 when it was decided that a team would be set up which was dedicated to the creation of products other than Peugeot vehicles.
Gilles Vidal, Director of Style Peugeot said of the new service: “The challenge for automobile designers is ambitious: to anticipate ever higher expectations for quality, safety, and content, while preparing to make a step forward in design with a style that is innovative, attractive, and different.”
To accompany the announcement, Peugeot released images of a number of projects created by the Design Lab team. They include a luxury jet, powerboat, yacht, bicycle and a watch.
Source: Peugeot Design Lab
I want to know what car that is with the boat! Looks a damn sight better than some of their current stuff (I.e. 308)
Hi James. I’m fairly sure it’s the Peugeot SR1 concept car from 2010. It was supposed to be the design blueprint for all future Peugeots. But you’re right, no production Peugeot can touch it for looks!
The boat looks pretty good – and considerably better-looking than most of the present Peugeot car range.