Here’s a little fact I was unaware of until this morning. All previous generations of the Viper were painted blue and carried white stripes for their launches in 1996 and 2006. SRT has decided to continue that tradition for the all-new 2013 Viper, and so the aptly-named Launch Edition gets the same white-on-blue color scheme. Or in other words, the BEST color scheme.
The 2013 SRT Viper GTS Launch Edition will get its moment later today when it is unveiled at the Quail Lodge as part of “The Quail: A Motorsports Gathering” event. Then on Saturday, August 18th, and Sunday the 19th, the SRT Viper GTS Launch Edition will be displayed on the Concept Lawn at the Pebble Beach Concours d’Elegance.
“Designed with Viper loyalists in mind, the 2013 SRT Viper GTS Launch Edition model brings back the classic paint schemes that have adorned all previous Viper coupe launches to help us celebrate the return of our brand’s flagship performance machine to the supercar market,” said Ralph Gilles, President and CEO – SRT Brand and Motorsports and Senior Vice President – Product Design, Chrysler Group LLC.
Aside from the paintwork the 2013 SRT Viper Launch Edition features a few other unique features which mark it out. The wheels are polished five-spoke forged alloy units that are designed to mimick those of previous Viper launch models. “Stryker”, the Viper’s new logo also makes his debut, and the badges found on the hood and steering wheel add to the exclusivity, with a blue background replacing the grey found on all other 2013 SRT Vipers models.
The interior of the 2013 SRT Viper GTS Launch Edition features a numbered dash plaque which matches the build sequence number to the vehicle identification number. Black Laguna leather with contrast stitching is found throughout, covering the seats, door trim, instrument panel, steering wheel, grab handle, shift knob and center console. Alcantara covers the headliner and the normally white bezels are finished in Satin Silver.
Production of the Launch Edition will be limited during the first run of 2013 SRT Viper GTS models at Conner Avenue Assembly Plant in Detroit, MI.
Source: SRT
What sort of price does it carry over the standard Viper? Aren’t you just paying for the right not to be able to order the car how you want?
Looks sooooo much better than the last one.
Honestly, i say it does carry a sleek line and point of center. Really keeping up with the times but it has no taste. Why? Because they lost the iconic dodge viper srt10 headlight, the intimidating look. Therefor I no longer like this dodge viper 2013.
i agree – this front end looks like some Ferrari… previous generations headlights & grille were prettier imo. and rear lights like Maserati GranCoupe ;)
Yes, to me, it has really been disappointing, unless the engine can woo me, i have no intention of liking this viper. Which is a shame because since they have come out in 19-whatever they have been one of my personal favorites.
On the other hand , not the engineering part of me, it looks pretty beast. But a little more like a Ferrari model than a Dodge.
Its like the original but with different headlights. But that’s no bad thing.
I love all their my dream cars