Ford’s big surprise at the 2013 Detroit Auto Show was, well… Big. It was a full-size pickup concept called the Atlas which is designed provide a hint of what the company’s next generation of pickups might look like. Aside from previewing the next F150′s styling, the Atlas concept also showcases a few of Ford’s most recent fuel-saving technologies.
“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”
The rugged exterior design of the Ford Atlas Concept is intended to reinforce the company’s “Built Ford Tough” tagline. Multiple aspects of the concept are also designed to enhance the truck’s functionality and practicality. For example, a number of tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps provide added help when needed. While a 360-degree point-of-view camera system gives the driver a bird’s-eye view of the truck to help with maneuvering in tight spaces.
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