Ford’s big surprise at the 2013 Detroit Auto Show was, well… Big. It was a full-size pickup concept called the Atlas which is designed provide a hint of what the company’s next generation of pickups might look like. Aside from previewing the next F150′s styling, the Atlas concept also showcases a few of Ford’s most recent fuel-saving technologies.
“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” said Raj Nair, Ford group vice president, Global Product Development. “With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”
The rugged exterior design of the Ford Atlas Concept is intended to reinforce the company’s “Built Ford Tough” tagline. Multiple aspects of the concept are also designed to enhance the truck’s functionality and practicality. For example, a number of tie-down points are integrated within the cargo box walls and load floor, along with 110-volt electrical outlets in the cargo box to charge power tools. An integrated roof carrying system and hidden extendable ramps provide added help when needed. While a 360-degree point-of-view camera system gives the driver a bird’s-eye view of the truck to help with maneuvering in tight spaces.
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Advertisements are designed to do one thing. Improve sales. However sometimes there’s a little byproduct of the ad called comedy. And that’s just what AGCO were going for when they produced this short promo video for their range of toughened glass for agricultural vehicles. Who knew farming was so dangerous!
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Renault’s commercial division, Renault Trucks, showed off their future vision of long-range, big-rig vehicles at the Hanover IAA motor show, which started on the 20th September.
Moreso than perhaps any other type of vehicle, long distance transport trucks are increasingly being designed to offer maximum fuel efficiency in order to reduce costs for their operators. Although reduced fuel consumption can be achieved through different means, developing more efficient engines and designing lighter, more aerodynamic vehicles are the most obvious routes to explore.
For the Renault Trucks CX/03 Concept everything was done to improve the vehicle’s aerodynamics and make it is light as possible. For example, its radiator grille is based on a tubular structure which combines aluminium and carbon fibre with three aerodynamic blades on the base to guide the airflow towards the sides. Personally I think it looks good. Somewhat like a character from Transformers who’s alter-ego is a Storm Trooper.
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