As promised, BMW unveiled the result of their collaboration at the 2013 Concorso d’Eleganza Villa d’Este this weekend. The BMW Pininfarina Gran Lusso Coupé is a one-off concept which represents what Pininfarina think a luxurious BMW coupe should be.
In developing the car, BMW and Pininfarina’s design teams worked together, making sure that the character of BMW wasn’t overridden by Pininfarina’s design touches, whilst also ensuring that the car had plenty of Italian style. “The appeal of this collaboration with Pininfarina is that you get another, very different and special angle on facets like luxury and exclusivity,” notes Karim Habib, Head of BMW Design. “The Italian company, after all, has always been a byword for these criteria in particular, demonstrating time and again its keen sensitivity and exceptional finesse in these areas. In Pininfarina we have found the ideal partner to lend shape to this vehicle concept.”
The BMW Pininfarina Gran Lusso Coupe has a rather understated and grown-up appearance. It’s not shouty or brash. Even if it is sitting on 21-inch wheels. The bodywork is neat and uncluttered. It seems that Pininfarina’s input has made for a car that is sharper, cleaner and less fussy than some of BMW’s recent models. The styling is in fact so restrained, that other than the discreet little air outlets just behind the front wheels, there’s very little to suggest there’s a stonking great V12 under the hood.
Continue reading ‘BMW Pininfarina Gran Lusso Coupe’ »












