Mercedes today unveiled the latest version of their flagship luxury sedan, the S-Class. This is a big one for Mercedes. Get it wrong and BMW and Audi will more than happily mop up any disaffected buyers. Get it right and they’ll retain their crown as the finest purveyor of German luxury automobiles. For Mercedes-Benz’s designers and engineers it’s a delicate balancing act to ensure the new S-Class is filled with enough high-tech gadgetry and cutting edge technology to get potential buyers oohing and ahhing. But that it’s not too radical of an overhaul that the rich old men who normally buy these things get put off by revolutionary styling or overly complicated infotainment systems.
From the outside it looks like MB’s designers have earned their pay. The 2014 S-Class is hansome, well proportioned, and should please both newcomers to the brand as well as loyal customers. To my eye it’s a far better looking than its predecessor, which from some angles looked a little clunky. The styling of the 2014 S-Class is also far more in-keeping with that of the new CLA, and Mercedes-Benz’s new design language as a whole.
Continue reading ‘2014 Mercedes-Benz S-Class’ »












