Men in dark suits, in dark sunglasses, in a darkened room, applauding their own work really isn’t a good look. Call it the pinnacle of douchery if you will. But that’s just how Lamborghini chose to reveal their surprise 50th birthday present to themselves.
The concept, called the Egoista, which means “selfish” in Italian, is a single seat hyper car with stying inspired by the deadly and stealthy Apache attack helicopter. Sounds promising.
Yet somehow the Egoista somehow manages to take Lamborghini’s stealth aircraft inspired design language and turn the dial up so far the system can’t handle it and overloads. In my book Lamborghinis should be mad, fast, and effortlessly cool – in that order. The Aventador J is a prime example. The Egoista tries way too hard. It’s a bit like those tangerine-colored guys you see wearing fake tan who are unable to accept the fact they don’t have the body to carry off a muscle shirt anymore. You know the type.
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