And the award for the blandest, most unimaginative concept at the 2013 Shanghai Motor Show goes to… The Ford Escort concept! Designed to appeal to Chinese buyers looking for a family car which is, in Ford’s words; “stylish – but not one that is arrogant or pretentious”. What they’ve ended up with is really just a blob of car. It’s definitely not arrogant or pretentious, but neither is it stylish.
But in all fairness Ford knows that. And they probably don’t care. They know that any production model based on the Escort concept will be bought by the type of person who views the car buying process much as the average man views the washing machine buying process. As a neccessary but boring event which must be got out of the way so life can resume as normal.
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