The Hyundai Mistra concept is the result of a joint project between Hyundai Motor Group’s R&D Center and the Beijing Hyundai Technical Centre. It provides an accurate glimpse into the styling of a production version which is due to go on sale in China later this year. The car is aimed at buyers in their 20s and 30s with young families.
According to Hyundai, the exterior styling of the Hyundai Mistra concept is designed to exude a sense of grandeur. It does this through three design principles the company has invented: Modern Simplicity, Understated Sportiness and Smart Luxury. And although its hardly groundbreaking in its design, the Mistra is a handsome enough family car it should do rather well.
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