Kia presented the CUB concept on home turf at the 2013 Seoul International Motor Show. According to Kia, the concept is designed to appeal to city-living trend-setters. Large belt-buckle wearing stone-washed denim aficionados need not apply.
The Kia CUB is fairly compact, measuring less than 13 feet (4 metres) in length. It features a smooth, rounded body which is a little different to the more sharply styled recent Kia concepts like the Kia Provo and Kia Cross GT. Unfortunately Kia have succumbed to the now ridiculous habit car manufacturers have of calling their cars things they ain’t. In this case Kia are describing the CUB as a four-door coupe. Well it’s not. It’s a hatchback.
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