Unveiled at the 2011 International Consumer Electronics Show, the Nike+ SportWatch GPS Powered by TomTom was developed jointly by two brands which previously had about as much in common as a sports clothing manufacturer and an automotive navigation equipment producer...

The new watch is mainly aimed at serious running aficionados, but that doesn't mean that the vast majority of buyers won't just use it to impress the guys down at the bar.

"The Nike+ SportWatch GPS is a game-changing product that furthers our commitment to provide all athletes with unparalleled motivation and the tools to get better," said Stefan Olander, VP of Nike Digital Sport.

Corinne Vigreux, Managing Director, TomTom Consumer said of the Nike+ Sportwatch GPS TomTom: "It is part of TomTom Consumer's strategy to move into the fast-growing sports and fitness market. This true partnership with Nike combines the strengths of two leading companies to deliver a game-changing product for runners."

The Nike+ SportWatch GPS TomTom is designed to be simple and intuitive with only three buttons and a Tap Screen for navigation. During the run, the new Nike+ SportWatch GPS captures location information while showing runners their time, distance, pace, and calories burned on an easy-to-read screen featuring a customizable layout. Throughout the run, the GPS receiver works in tandem with the shoe-based Nike+ Sensor to deliver highly accurate pace and distance data.

Features of the Nike+ Sportwatch GPS:
- Tap Screen for setting laps and activating backlight
- Run History with data from past runs
- Personal Records including those imported from Nikeplus.com
- Quick Start with optional shoe-based Nike+ Sensor
- Heart Rate Monitor compatibility
- Recognition for personal records
- Run Reminders that appear after five days if a run has not been logged
- Post-run acknowledgment and encouragement

The Nike+ SportWatch GPS TomTom plugs into any USB port on a Mac or PC, then immediately launches the Nike+ Connect interface which automatically transfers information to www.nikeplus.com.

Nikeplus.com presents runners with the GPS mapping, total miles, pace and elevation data for their most recent run in a way that will be familiar to users of the Nike+ GPS iPhone application.