Concept Cars > AutoVAZ Lada Xray concept
At the 2012 Moscow Motor Show, Russian automaker AvtoVAZ unveiled a concept vehicle developed for their Lada brand. The Lada Xray concept was created by Steve Mattin, British-born former Mercedes-Benz and Volvo designer who is now Head of Design at AutoVAZ.
The Lada Xray's main success comes from the fact it doesn't really look like a Lada. It actually looks like somebody has spent more than five minutes at the drawing board trying to come up with something that people might find appealing. I'm not saying its amazing. But it's amazing for Lada.
The prominent X-shaped grille/headlight arrangement is set to become a feature on all future Lada models. It's also, quite obviously, where the concept gets its name.
While the Lada Xray was initially developed as just a concept, in 2016 it became a production model. Sadly however the concept car's styling was significantly toned down for the production model Xray, although it did retain the deeply sculpted wheel arches and large grille.
CONCEPT YEAR: 2012
ENGINE / DRIVETRAIN: -