The EDAG LUV (Luxury Utility Vehicle) concept went on
show at the 2007 Geneva Motor Show.
The styling of the LUV is distinctly nautical in appearance.
But the maritime design of the EDAG LUV is
just the covering for a modular concept which makes it
possible to turn vehicles into derivatives or niche vehicles
at reasonable expenditures of time and money. In coming
up with their shell concept, the EDAG team of engineers,
headed by project manager Andreas Funk, set themselves
the goal of using the greatest possible number of carry-over
parts. The group can certainly be proud of the results
of the intelligent module concept: 90% of the parts required
to perform the metamorphosis of a luxury-class SUV into
the EDAG LUV come off the parts shelf of the
The design is obviously targeted at the rich business
person as the EDAG LUV concept has two UMPCs (UltraMobile
PCs) into the headrests, bringing the PC world into the
vehicle. The user can use a specially developed mechanism
to insert the fully operational PCs easily into the headrests.
Passengers in the rear seat can use their Office applications
such as PowerPoint, Excel, and Word in the vehicle, plus
WLAN and UMTS provide them with Internet access, enabling
them to download and answer their e-mails during the trip.
Furthermore, integrated Webcams even make it possible
to hold Net meetings during the trip.
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