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IDEA ERA concept car

IDEA ERA concept car

IDEA ERA concept car
Make I.DE.A
Model ERA
Concept year 2008
Production year -
Engine 4 or 6 cylinder

The ERA concept was created by the Institute of Development in Automotive Engineering (I.DE.A) to celebrate its 30th anniversary. Founded in 1978 as a family-run company by Franco Mantegazza, IDEA Institute now operates from a 12,000 sq/mtr facility in Turin and has four branches in Europe, Asia, and South America.

The I.DE.A ERA is a roadster concept designed to be an involving and exciting drivers car. It has a simple exterior with subtle and curvaceous lines flowing from front to rear. At the back is a distinctive and stylish overhanging boot lid panel which helps hide the rear lights. The ERAs simple interior, composed of a visible tubular frame, highlights the car's purist nature - as does the lack of doors.

Proposed power sources for the I.DE.A ERA concept include either a four or six cylinder engine mounted either transversely with a FWD transmission, or longitudinally with a RWD drivetrain. Maximum horsepower for either unit is around 300 hp.

Perhaps the most impressive feature of the ERA concept is the fact it took just 30 days from the approval of the initial sketches to production of a full-size scale model.


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