The Audi eOra and eSpira concept cars are Audi's entry
to the 2009 Design Challenge run by the LA Auto Show.
The brief for 2009 was to design a vehicle for 2030 which
would appeal to younger consumers - ones who have grown
up with cell phones, online communities and gaming.
Audi have concocted a fictional future in which to set
their concepts. Below is their explanation of the eOra
Premise: 2030 - Future of the driving environment
Future generations will be born into a comprehensive digital
environment. Enchanted by technology, drivers will be
accustomed to the convenience of automation in their vehicles.
The next generation of vehicles will provide autonomy
far beyond today’s vision. Although autonomous driving
will provide safety, efficiency, and convenience, it can
also lead to a detached and sterile driving experience.
Audi, true to its “Vorsprung durch Technik” philosophy,
showcases two vehicles that are truly engaging in addition
to the aforementioned advancement.
Remember the excitement of your first time behind the
wheel? Here are two examples of capturing that kind of
Audi eOra: The Essence – An accessible representation
of freedom and coming of age for the young (and young
at heart) A “sport” vehicle that shares the same control
logic as the eSpira. Extremely dynamic and efficient,
the Audi eOra has a small footprint and unmatched agility.
Like a downhill skier, the eOra carves the roadscape with
precision. By constantly adapting to the driver’s movements
and intentions, the eOra and its driver move harmoniously
as one with unrivaled dexterity.
Audi eSpira: The Aspiration – An ultimate technological
tour-de-force whose image will stir every kid’s imagination.
Audi in its most uncompromised form, the eSpira functions
as an extension of your body and its senses. Using next
generation vehicle control logic, the eSpira takes even
the smallest body movements and gestures of the driver
into consideration to provide an unsurpassed command of
the drive. The most direct, fluid form of vehicle control
is only thoughts away.
Similar and related vehicles:
Audi Quattro Spyder
Audi Le Mans
Audi (Auto Union) Type-D
Audi Shooting Brake
Audi TT Clubsport Quattro
Audi A1 Metroproject
Audi A1 Sportback
Audi Cross Coupe Quattro