| Make 
                               | 
                            Audi 
                               | 
                           
                           
                            | Model | 
                            eOra 
                              and eSpira | 
                           
                           
                            | Concept 
                              year | 
                            2009 | 
                           
                           
                            | Production 
                              year  | 
                            - | 
                           
                           
                            | Engine | 
                            - | 
                           
                            
                         
                         
                        
                        
                        The Audi eOra and eSpira concept cars are Audi's entry 
                        to the 2009 Design Challenge run by the LA Auto Show. 
                        The brief for 2009 was to design a vehicle for 2030 which 
                        would appeal to younger consumers - ones who have grown 
                        up with cell phones, online communities and gaming. 
                         
                        Audi have concocted a fictional future in which to set 
                        their concepts. Below is their explanation of the eOra 
                        and eSpira. 
                         
                        Premise: 2030 - Future of the driving environment  
                        Future generations will be born into a comprehensive digital 
                        environment. Enchanted by technology, drivers will be 
                        accustomed to the convenience of automation in their vehicles. 
                        The next generation of vehicles will provide autonomy 
                        far beyond today’s vision. Although autonomous driving 
                        will provide safety, efficiency, and convenience, it can 
                        also lead to a detached and sterile driving experience. 
                        Audi, true to its “Vorsprung durch Technik” philosophy, 
                        showcases two vehicles that are truly engaging in addition 
                        to the aforementioned advancement.  
                         
                        Remember the excitement of your first time behind the 
                        wheel? Here are two examples of capturing that kind of 
                        youthful experience.  
                         
                        Audi eOra: The Essence – An accessible representation 
                        of freedom and coming of age for the young (and young 
                        at heart) A “sport” vehicle that shares the same control 
                        logic as the eSpira. Extremely dynamic and efficient, 
                        the Audi eOra has a small footprint and unmatched agility. 
                        Like a downhill skier, the eOra carves the roadscape with 
                        precision. By constantly adapting to the driver’s movements 
                        and intentions, the eOra and its driver move harmoniously 
                        as one with unrivaled dexterity. 
                         
                        Audi eSpira: The Aspiration – An ultimate technological 
                        tour-de-force whose image will stir every kid’s imagination. 
                        Audi in its most uncompromised form, the eSpira functions 
                        as an extension of your body and its senses. Using next 
                        generation vehicle control logic, the eSpira takes even 
                        the smallest body movements and gestures of the driver 
                        into consideration to provide an unsurpassed command of 
                        the drive. The most direct, fluid form of vehicle control 
                        is only thoughts away.  
                         
                         
                        Similar and related vehicles: 
                          
                        Audi Rosemeyer 
                          
                        Audi RSQ 
                          
                        Audi Quattro Spyder 
                          
                        Audi Le Mans 
                          
                        Audi Steppenwolf 
                          
                        Audi Nero 
                          
                        Audi O 
                          
                        Audi Quattroflex 
                          
                        Audi (Auto Union) Type-D 
                          
                        Audi Shooting Brake 
                          
                        Audi R-Zero 
                          
                        Audi TT Clubsport Quattro 
                          
                        Audi A1 Metroproject 
                          
                        Audi A1 Sportback 
                          
                        Audi Cross Coupe Quattro 
                          
                        Audi Moto 
                         
                         
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