The Buick Riviera concept was unveiled at the 2007 Shanghai
The gullwing Buick Riviera concept coupe was developed
with global design input by the Pan Asia Technical Automotive
Center (PATAC) in China, a design and engineering joint
venture between General Motors and Shanghai Automotive
Industry Corporation (SAIC). The Riviera concept was engineered
to accommodate a new hybrid system that will go into production
at Shanghai GM.
The designers looked in part to classic
concept cars for inspiration
To establish their styling direction for the concept,
the Riviera's designers looked in part to Buick icons
such as the original Y-Job Concept of 1938, the 1960s
Le Sabre, Electra 225 and the Riviera coupes of the 1960s
The Buick Riviera concept, features carbon
fibre body panels, displaying a combination of positive
and negative curves, strong front and rear identities
and gullwing doors.
The Buick badge, hood strip, headlamps, side mirrors and
rocker covers all have 'icy green' backlighting available
at night, matched by backlit logo and exhausts at the
Designers have incorporated several other design signatures
from the original Riviera generation into the concept.
They include the "double sweep spear" line along
the bodyside and the flared tail design. The 'Shell Blue'
exterior color was chosen to highlight the coupe's exterior
The Riviera concept sits on 21-inch 10-spoke forged aluminum
wheels, combining polished and satin finishes, with low-profile
tires. Taking their cue from Formula One cars, the side
mirrors are sweeping yet unobtrusive.
Inside the Riviera concept, the use of rich blue and subtle
creams, representing earth and water themes, are conveyed
through high-quality leather bucket seats, plush carpet and a luxurious padded steering wheel. Completing the organic feel, the roof comprises
two shaded glass windows offering increased headroom natural
light for occupants.
The three-dimensional speedometer, inspired by past classics
but utterly modern in design, compliments the touchpad
styled central console loosely modeled on a computer mouse.
An LCD display screen crowns the central console.
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