The Rush was a concept designed by the Italian automotive
styling firm Bertone for Fiat. The vehicle made its debut
at the 1992 Turin Motor Show.
The concept was based on the mechanical running gear from
a Fiat Cinquecento. But that's where the similarities
The styling of the Fiat Cinquecento Rush was inspired
by the design of American dune buggies from the 1960s,
and also the appearance of buggy-style radio control cars.
The car featured a simple layout and a reduced number
of mechanical components to heighten the 'fun factor'
and better compliment pure sense of driving pleasure.
At the time of its introduction Bertone said of the vehicle:
"[the Rush is...] A provocative car, certainly,
but also a serious design, for its technical features
and potential for industrial production." I think
we all know now that it didn't make production - and it
never really stood a chance either.