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Ford Start

Ford Start

Ford Start

Ford Start

Ford Start
Make Ford
Model Start
Concept year 2010
Production year -
Engine 1.0 litre turbocharged 3-cyl

The Ford Start concept made its world debut at the 2010 Beijing International Auto Show. The all-new concept, which was developed at Ford's Strategic Concepts Group Studios in Irvine, California, is designed to act as a showcase for the company's new small-displacement EcoBoost engine.

Many, if not all, car manufacturers have recognized over recent years that there is a growing need for small, efficient vehicles which are specifically designed for congested urban areas. As the world's population increasingly moves towards city life, the market for efficient city cars is increasing rapidly - and Ford wants to use the Start concept to explore some new styles and drivetrains which will be a fit for these mega cities.

"Our ambition with the Ford Start Concept was to design a car that goes beyond the practical realities of commuting in these mega cities, to go beyond just dressing the technology. We wanted to design a car you would also love," explained Freeman Thomas, Design Director, Ford Motor Company.

The EcoBoost drivetrain of the Start concept consists of an inline 3-cylinder engine with a turbocharger and direct injection. It is expected to produce comparable power levels to a similar four-cylinder engine, while also producing CO2 emissions under the 100 gm/km threshold. The engine is coupled to a six-speed manual transmission with gear ratios designed to offer a balance of performance and fuel economy.

In appearance the Ford Start is quite different to the company's current small car offerings like the new Ka and Fiesta. It has a far simpler shape which is characterised by gentle bubble-like curves and proportions.


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