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Mazda Shinari

Mazda Shinari

Mazda Shinari driving

Mazda Shinari interior

Mazda Shinari

Mazda Shinari

Mazda Shinari
Make Mazda
Model Shinari
Concept year 2010
Production year -
Engine -

The Shinari concept introduces an all-new design language for Mazda
At the 2010 Paris Motor Show, Mazda are set to display not only a new concept car - in the form of the Shinari - but also a whole new design language courtesy of their new head designer Ikuo Maeda.

The Mazda Shinari is a sleek looking four door sedan with crisp style lines and taut, muscular shape. The name of the new design style used on the Shinari is Kodo, which roughly translates as "soul of motion". Presumably that explains why the Shinari looks like it's doing 100mph when stood still.

Other styling elements of interest are the numerous brushed aluminum accents which adorn the Shinari's bodywork. In some areas these serve to highlight the cars contours, while in others they are also used to link components like the headlights and grille into one assembly.

Thankfully, the interior of the Mazda Shinari doesn't let down the good looks of the exterior. The driver is met with a rather focused set of gauges and a centre console which wraps up and over the dash to make the driver feel a little like they are in their own purpose-built cocoon. The materials used; dark brown and cream leather with exposed stitching, coupled with aluminium trim, give the interior a high class and high fashion feel.

Mazda Shinari official press release:

The Mazda Shinari is a four-door, four-seater, sports coupe and a pure expression of the new design theme in its idealised form. Mazda Shinari showcases several new design elements that will carry forward into production, and represents the first initiative by Mazda Design to express ‘KODO – Soul of Motion’.

Ikuo Maeda, the head of Mazda’s Design Division, explains the new KODO design theme in this way: "In our work to further evolve the expression of motion, Mazda Design has focused on the strength, beauty and tension found in the ‘instantaneous movement’ of animals at the very moment that the motion begins. This motion is so full of vitality that it stirs the emotions of those who see it. We have named it ‘KODO – Soul of Motion’, and our aim is to express movement with forceful vitality and speed, embodying this design theme in Mazda’s upcoming models."

The Japanese word shinari describes the powerful yet supple appearance of great resilient force when objects of high tensile strength, such as steel or bamboo, are twisted or bent. It also refers to the appearance of a person or animal as it flexes its muscles in preparation for a fast movement, and it is these images that form the basis for the name of this concept car.

With a feeling of strength flowing across every panel and part, the Mazda Shinari looks ready to leap forwards at any second. Its form incorporates the expression of a strong backbone running through the body, the sudden release of pent-up energy, and the interplay of beautiful, supple movements. The distinctive front fenders of the Mazda Shinari represent the further evolution of the prominent fenders introduced on the RX-8. They highlight the dynamic movement expressed in the sides of Shinari , in a style that is both sporty and elegant.

Together with the further three-dimensional sculpting of the front grille, the Shinari design proudly emphasises the Mazda lineage. There is a powerful line of movement originating at the grille and continuing through the bonnet, fender, front lamp modules and bumper. Finally, an aluminium floating bar linking the grille with the headlights enhances the three-dimensional expression of speed.

In the interior of the Shinari, Mazda Design has created the ‘ultimate athletic space’ focused on linking ergonomics with basic mechanical functions. It has designed the optimum space for the driver’s cockpit, to enable the driver to focus on the task of driving, as well as the passenger environment, creating a sense of openness. In the Shinari, Mazda offers new ideas for the human-machine interface in cockpit design, enabling the driver to switch at will between three modes: Business, Pleasure and Sport, to obtain the maximum enjoyment from driving – whatever the purpose of the journey.

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