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MG Zero concept

MG Zero concept

MG Zero concept interior
Make MG
Model Zero
Concept year 2010
Production year -
Engine -

The Zero concept is a preview of MG's new global design language
The MG Zero concept which was revealed at the 2010 Beijing Auto Show is an all-new vehicle developed by the company under its new Chinese owner's SAIC.

The MG Zero was designed in Birmingham, UK, by the MG Global Design unit. The team was led by British MG Design Director Anthony Williams-Kenny. The concept is being used to give a taste of what's to come from the company in the future, and also demonstrate a new global design language which will hopefully appeal to buyers across the world. And it's a pretty good start. Not too over-the-top, and not too bland either. It has a nice blend of bold original lines, and the styling cleverly uses the sharp octagonal shape of the 'MG' badge as a source of inspiration.

MG's overlords at SAIC are also using the Zero concept to showcase their engineering capabilities by integrating their latest, and upcoming technologies. The futuristic interior has a highly technical appearance which is characterized by clinical lines, swathes of white fabric, and bright red accents. Touch screens are designed to allow the occupants to interact with the world around them - although quite how this is achieved is unclear from the information provided in the press release - and a floating center console wraps neatly into the drivers seat.

Commenting on the exterior design of the MG Zero concept, lead designer Tony Williams said "This concept shows a bold, individual soul. The bonnet is formed around the famous octagonal badge, the graphics flow into striking lamps and the large lower grille completes the confident, sporty character. The body-side has a strong shoulder, a dynamic scalloped feature in the doors and flared arches to give a wide stance and strong road presence. The feature lines have been designed to give a strong relationship to the wheel arch demonstrating the fun nature of the cars dynamics."

The rear of the MG Zero concept features an illuminated communications system which is neatly integrated into the panel just below the rear window. This system allows the driver to display text and interact with drivers around them. On the pictures published by MG, the message reads "we're happy family". I'm guessing that's the first and last innocent and polite message you'll ever read on the back of the vehicle if it were to ever make production!

Similar and related vehicles:
MG RV8 Concept
MG Midget
Rover 75 Coupe

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