The Terrena concept was one of the vehicles put on display
at the 2009 Detroit Motor Show as part of Michelin's Challenge
Design competition. For 2009 the brief called for a "brave
and bold" design which represented America's next
iconic vehicle. The Terrena was created by Marcos Ignacio
Madia, a student at the Universidad de Buenos Aires in
The Terrena is powered by a hydrogen
fueled V12 engine.
The Terrena was influenced by the idea of almost unlimited
travel across land. To achieve this the concept can adapt
itself to suit various terrains.
For on-road and high speed driving conditions the wheels
widen and the height of the car decreases to provide more
stability and control. For off-road driving situations
the Terrena increases the diameter of the wheels, while
reducing their width and the height of the car increases.
Powering the Terrena concept is a front mounted, hydrogen
fueled V12 engine which develops a massive 650 horsepower.
The engine is clearly visible through a window in the
front section of the vehicle.
The styling of the Terrena is characterized by crisp angular
lines and contrasting colors. The large wheel openings
are necessary to adequately accommodate the variable size
wheels. gullwing doors provide access to the simple exterior
which features a pair of supportive sports seats and a
futuristic steering wheel. As an additional safety feature
the exterior of the Terrena is covered with a flexible
material which helps absorb the impact energy in the event
of an accident.