The VR concept is a proposal for a 2012 sports car from
Swedish design firm Paulin Motor Company, led by former
Ford designer Daniel Paulin.
Paulin is a company which attempts to predict the future
design direction of vehicles, and the VR Concept is the
first of their designs. A "precision crafted performance
car" which blends sculptured surfaces and clean graphics.
The Paulin VR Concept is "about simplicity and functionality
in true Scandinavian fashion."
The Paulin VR Concept is laid out around a 2-seat, front
engine configuration. Among the most striking visible
features are the wheel surrounds both front and rear which
are a different color to the rest of the body, and an
expansive glass fighter-jet style canopy which opens in
a dramatic manner, the windscreen lifts up and forward
and the doors open in a scissor-like manner to enable
Other less noticeable yet novel features of the Paulin
VR Concept include the two-part retractable rear spoiler
with adjustable downforce which when not in use hides
neatly into the rear bodywork, and rearview external cameras
positioned above the rear arches replacing the side mirrors
- the display is positioned above the instrument panel.
During the development of the VR Concept Paulin worked
with another Swedish company, Opticore, who provided the
visual tools to display the concept to such a high level
of detail without the need for scale models.