The Aston Martin Lagonda concept which was revealed at
the 2009 Geneva Motor Show is a very different vehicle
from the last Lagonda concept, the Lagonda
Vignale, which was displayed way back 1993.
The Lagonda concept is designed to promote the return
of the Lagonda name badge which Aston Martin is reviving.
Ultimately, Aston Martin hope Lagonda will have a presence
in 100 global territories, vastly increasing the reach
of the company and exposure to new customers. The brand
will return to Russia, enter emerging markets in the Middle
East, South America, India and China, as well as responding
to demand from Europe, North America and the Far East.
"The Lagonda is the luxury car of the future,"
says Aston Martin Lagonda Chief Executive, Dr Ulrich Bez,
"a combination of total usability, a new form
and innovative new technology and materials."
The introduction of the Lagonda concept coincides with
the 100 year anniversary of Lagonda's first automotive
production, but instead of being heavily traditional the
concept uses a wide range of modern and technologically
The Aston Martin Lagonda concept is a four-seat, long
distance tourer which draws some styling inspiration from
past Lagonda models as well as speedboat design.
The styling of the Lagonda concept is very different from
the beautiful machines which Aston Martin have become
world famous for. The exterior design is imposing and
dominating instead of being subtly exquisite.
Powering the Aston Martin Lagonda concept is a V12 engine
which sends its power to all four wheels.
Similar and related vehicles:
Aston Martin Rapide
Aston Lagonda Vignale
Aston Martin V8 Vantage
Aston V12 Vantage RS
Aston Martin Jet 2
Martin Zagato DB AR1
Aston Martin Twenty Twenty
Aston Martin DB-ONE