Designed at the Kia Design Center America (KDCA) in Irvine,
California, the Kia Ray was one of the vehicles displayed
at the 2010 Chicago Motor Show. It was revealed during
the Kia press conference at the event.
The Ray is a stylish and sleek concept designed to help
promote Kia's alternative fuel and powertrain research
program, and its sub-brand coined "EcoDynamics".
All of Kia's most fuel efficient vehicles will receive
the EcoDynamics badge in the future.
The Ray Concept is powered by an all-aluminum 153-horsepower
Gasoline Direct Injected (GDI) 1.4-liter engine connected
to a Continuously Variable Transmission (CVT), used in
combination with a 106 hp (78kw) electric motor. Depending
on driving conditions, power is sent to the wheels from
the gasoline engine, the electric motor, or both together.
The Ray concept is front-wheel drive with a four-wheel
Based on the Kia Forte platform, the Ray concept was designed
and engineered using lightweight and recycled materials.
Additional energy saving features include the hexagonal
rooftop solar cells embedded in the glass roof panel -
these can be used to power additional lighting or climate
control systems. The Ray is also fitted with an engine-power
saving alternator management system and a toggle gearshift
up/down indicator to encourage economical driving. Custom-designed
low-rolling resistance with a hexagon pattern, narrow
20-inch (195/50R20) tires also improve Ray's efficiency.
Similar and related vehicles:
Kia Kee Coupe