The Toyota FT-CH concept which was revealed at the 2010
Detroit Motor Show was a dedicated hybrid which was designed
to expand and enhance Toyota's hybrid vehicle product
range. The FT-CH (CH stands for Compact Hybrid) was designed
to sit below the Prius in Toyota's eco lineup.
Lighter in weight and even more fuel efficient than Prius,
the FT-CH would be cheaper than its big brother, thus
appealing to a younger, less-affluent buyer demographic.
The European design team which styled the FT-CH tried
to capture the vivid, high-energy appeal of what has come
to be called the 8-bit generation. Popularized in the
early 80's, 8-bit microprocessor technology dominated
the budding home video game industry. Today, 8-bit is
considered a specific retro-style that is embraced by
such things as 8-bit genre music and 8-bit inspired art
- I bet you never knew that! Either way the sickly green
paintwork and mismatched styling certainly has some affinity
with the 80s.
Within the next few years Toyota hope to sell a million
hybrids per year globally, a majority of those in North
America. To accomplish this Toyota plan on launching eight
all-new hybrid models in the next few years. The FT-CH
marks the start of this build up.
Similar and related vehicles:
Toyota Alessandro Volta
Toyota FJ Cruiser