Audi
Fleet Shuttle Quattro
After Audi successfully managed to squeeze their RSQ
concept car into the 2004 movie I, Robot - hot on the heels of
the Lexus
2054 in Minority Report - it was only a matter of time before
the company from Ingolstadt returned to the big screen. In 2013,
the sci-fi movie Ender's Game, based on the best-selling 1985 novel
by Orson Scott Card, hit the cinemas. I don't want to ruin the plot
for you, but it's basically a more thought-provoking version of the
splatter-fest that was Starship Troopers.
In the film earth is under attack from an insectoid alien species,
and the International Fleet (IF) is mankinds last hope. In
order to make sure they only get the brightest and best people, youngsters
are hand-picked from an early age and sent to a place called "Battle
School". Here the instructors train them up to become the next
generation of International Fleet officers using a series of ever
more difficult war games. But this not being IMDb, you'll either have
to watch the movie, google it, or read about it on Wikipedia
to find out more of the plot.
So anyway the Audi fleet shuttle quattro concept was developed
for the movie. The name Audi fleet shuttle quattro (no capitals)
says it all really. It's an Audi, the International Fleet use it as
a shuttle, and its a quattro.
The Audi fleet shuttle quattro concept marks the first time Audi has
used a purely virtual car in a feature film. The company noted
that the technologically advanced world of "Ender's Game"
is reflected in the design of the concept. "The Audi in the movie
represents progress and it appears in key scenes that have a lasting
impact on the life of the protagonist," explained Florian Zitzlsperger,
responsible for Brand Partnerships at AUDI AG. "As a result,
our Audi becomes part of this fictional world."
"Designing the Audi fleet shuttle quattro was similar to customizing
a tailor-made suit. We adapted it to the requirements of the world
in 'Ender's Game' and at the same time had to take care to preserve
our brand values," said Frank Rimili, chief designer for the
film project. "We were ultimately able to perfectly project our
design philosophy into the fictional world of the movie."
| Make |
Audi |
| Model |
Fleet Shuttle Quattro |
| Concept Year |
2013 |
| Engine / Drivetrain |
- |
|
